A MultiTrillion Dollar, MultiNational Corporation Takes a Stand and Signals Virtue?

If you haven’t heard yet, Gillette has released the worst shaving commercial ever!!!

Oh, you don’t approve? Well who really cares. What’s that, you’re gonna boycott Gillette?

Whether you decide to suddenly become a member of the Dollar Shave Club or choose another razor and another shaving cream. Have no fear, whether you buy Gillette products or not, Procter & Gamble will still get your money.

You see Procter & Gamble own Gillette and practically every single cleaning product, chemical, soap, lotion and many other products that are practically impossible not to buy.

Procter & Gamble

If you fell for the ad, don’t worry so did sooo many others. Some are happy others are pissed.

It doesn’t really stand for anything or mean anything. Procter & Gamble will still have their fair share of scandal as will Gillette.

Just as Nike got legions of fans with their Kaepernick propaganda. Nike still uses child and slave labor. Yet with Kaepernick, so many were willing to show their support by paying a corporation.

When a corporation “takes a stand” trust me, it is not spontaneous and they could care less about doing the “right thing”.

It’s all about the Benjamins baby and business is good!

When did corporations and the government become something we blindly trusted?

Did you know that Nike, Under Armour and many other sports wear corporations make hijabs? Nothing like a Nike “Swoosh” on a woman’s religious headwear! Who is the God, Nike or Allah?

Hopefully Adidas will corner the Christian market with Crosses that read a.d.i.d.a.s., or at least have the three white stripes!

Just sayin…


42 thoughts on “A MultiTrillion Dollar, MultiNational Corporation Takes a Stand and Signals Virtue?

  1. Anonymous

    Its the post truth age my friend. Its more profitable to appeal the the swaying emotions of the masses. Keeps them in business and their pawns in office.

  2. I was going to say the same thing as the initial comment. When it first started (the ad), I found me getting a little uncomfortable and then I began getting upset, but at the end, I said “it’s not that bad” because I finally got it. What I do not like however, is toying with people’s emotions. It’s one of those “just there” ad and No, sexual harassment is no joke, they shouldn’t make it appear “not that bad”.

    1. bottomlesscoffee007

      I just don’t buy into the hysteria, by understanding the actual motive.

      All they care about is making money and they will do whatever they can to do it.

      Besides, it’s not like anyone can actually not purchase any Procter & Gamble products.

      They enjoy the outrage just as they enjoy the support.

      It’s a way to take the attention off of their own actions and inactions.

      Slide of hand Pearl.

    1. bottomlesscoffee007

      It’s absolutely disgusting. I just try to see it for what it is and not what they want us to think it is.

    2. They are shining light on several social issues that are being discussed in today’s media. They have a large platform. I have a hard time being disgusted by anyone trying to effect positive change regardless of what their ulterior motives might be.

      1. bottomlesscoffee007

        So, you don’t care what the ulterior motives are? I had no idea you parted with your money so easily.

        1. Not really. I know all companies are out to make a profit – if they try to do a little good while they’re at it, that’s fine by me, but I aslo don’t tend to vote with my dollars. I purchase products that work for me. The Gilette commercial will have zero effect on what I purchase.

          1. bottomlesscoffee007

            Thats the thing, Gillette is merely a name owed by Procter & Gamble. Procter & Gamble have their hands in everything. It’s practically impossible not to buy a Procter & Gamble product. They took zero risk on this ad. They are in the business of making money, that is how I see zero virtue in what they did.

            If there is no real risk why should there be any reward?

              1. bottomlesscoffee007

                Exactly Heather, they are controlling the conversation instead of allowing it to happen normally. Everything is pointed Heather.

                You’re in sales, you know the psychological games that are used in sales.

                With everything you know about sales and how you sell to different people, is this just willful ignorance on your part?

                1. Ignorance and gullibility? Can you stop already with the insults? It’s not ignorance at all. Are they using these social issues as a marketing tool? Absolutely. Do I fault them for it? Nope. Will I buy their products based on their stance on social issues? Nope. Will I stop buying their products based on their stance on social issues? Nope. It’s really that simple. I

                  t’s fine with me if you want to vote with your dollars and try to turn this into more than it is, but I don’t think anyone fails to understand that they are a for profit corporation and that their end goal is to make money.

                  I also don’t think they are controlling any conversation – only adding their piece to an already existing conversation, which is their right. Every salesperson knows that some people will respond to a marketing tactic and others won’t – it’s the name of the game. I, personally, don’t mix politics with my marketing – it’s not an arena I’m interested in entering. If other folks want to do that, more power to them.

                  I know all about the psychological manipulation used in marketing and advertising – so does everyone else. It’s not a secret. What is your point? Isn’t your entire blog’s premise for the exchange of ideas and opposing points of view? Isn’t that what this is? Can I not be bothered by Gilette’s marketing moves while you, clearly, are? Does that make either of us wrong, gullible, or ignorant?

                  1. bottomlesscoffee007

                    Now that’s what I’m talkin bout Heather. I agree with every single point you have made.

                    You’re a badass adversary and I am happy you never hold back.

                    Crazy how we agree yet disagree.

                  2. bottomlesscoffee007

                    You knocked it outta the park. I couldn’t have said it better myself.

                    We really compliment each other ya know.

                    Our opposing views are so close it’s crazy.

                  3. bottomlesscoffee007

                    You know you’re a killer right? If you are as badass at work as you are with your comments. Golly girl. The sky is the limit for you!

                    1. Knock it off. You are either so impressed with my last response that you couldn’t stop thinking about it or you’re blowing smoke up my ass. Either way, this is embarrassing. I don’t know how to deal with you when you’re agreeable.

                    2. bottomlesscoffee007

                      Holy crap girl, don’t get a big head all of a sudden.

                      I just like the way you counter everything, very concise and deliberate.

                      You’re fuckin awesome and I can’t wait to get you on my podcast. I can’t wait for the fireworks!!!

                    3. No fear of getting a big head here, suddenly or otherwise.

                      Fireworks? I’m likely to seriously disappoint you there. I sometimes get spun up and excitable but, more often than not, I’m pretty apathetic. I’m more of a live and let live kinda gal.

                    4. bottomlesscoffee007

                      As am I, live and let live.

                      I just really enjoy the back and forth to be honest. I dig how relentless you are.

                      I also think you bring another aspect to what I post. You have the uncanny ability to round it out.

                      Kinda like my other buddy Steve. This is the missing element, the other half that I don’t think about.

                      If I want to thoroughly discuss anything, I need people like you and Steve to point out what I am missing or what I may have forgotten.

                      We may not agree, but at least we hashed it out honestly and openly. Nothing is off limits and everything is fair game. This in my mind is the only true way to actually communicate effectively.

                    5. Relentless. Ah, yes – that word has been used to describe me more than once. I hope you mean it in a positive way – not everyone does. LOL

                      I work in the legal field and one of my jobs is to anticipate the opposing party’s arguments. I’ve gotten pretty good at seeing both sides of issues as a result.

                      Concerning politics, I am not terribly well versed in them – they, frankly, don’t interest me much. I generally only speak up when I have real two cents to throw in – either my own opinion, knowledge or simply seeing a different perspective. I’m good at shutting my trap and simply listening (or asking clarifying questions) when I don’t have anything of value to say. It’s my superpower.

                    6. bottomlesscoffee007

                      And that’s why I said, you’re a killer. You got a good head on your shoulders and I did mean relentless in a good way.

                      I just really appreciate the way you take me to task. Between you and Steve, you guys are awesome participants.

                    7. Still unknown. I spent most of today on the phone with various folks getting several interviews scheduled between tomorrow and Tuesday. It would be nice if I weren’t so damned popular…but then, I’d probably bitch that it felt like nobody wanted me to work for them, which would freak me out. So, I take that back. Popularity is a bitch.

                    8. bottomlesscoffee007

                      Get it while you can. I work most days and do my podcast in my car on my lunch break or early morning or sitting in my car in the parking lot at work after I get off.

                      Once I’m home, I spend the time with my family.

                    9. bottomlesscoffee007

                      Hahahahaha, yeah. It’s like the gold rush and who knows when it’ll be gone again. I’m trying to maximize it while I can.

                      I’m trying to pay off my house in the next few years. I’m hoping that I’ll meet that goal so I can know that my family is taken care of.

                      Once my house is paid off, I no longer work weekends or holidays!

  3. It’s undisputed that corporations are definitely here to make money; however, did you check out the link the ad goes to? In case you didn’t, they vow: “As part of The Best Men Can Be campaign, Gillette is committing to donate $1 million per year for the next three years to non-profit organizations executing programs in the United States designed to inspire, educate and help men of all ages achieve their personal “best” and become role models for the next generation.”

    That’s real money. Yes, it’s probably a tiny drop in their bucket, but it’s still real money. That is being donated outright. There was no need to donate any money at all and the commercial would likely have had the same effect. The commercial is good, solid marketing/advertising and could have stood alone.

    Ideally, they will be transparent with which nonprofits they end up donating to, but that remains to be seen. I’d be interested to find out if those nonprofits are somehow connected to their parent corporation…which would be more along the lines of a shell game. Then we’ve got some more serious calling out to do.

    1. bottomlesscoffee007

      I wonder if they will claim their donations and recoup them at tax time.

      Whenever a company makes donations, they receive 100% of that money back. Since it is not taxed.

      Do you really think that the ad is not profit driven Heather?

      1. Did you not read my comment? I led with that acknowledgement.

        With the new tax laws, not all companies are able to write off all charitable donations. Since I’m not a CPA or knowledgeable about their organization, I am not sure whether or not they will be able to write those particular donations off. But that’s still not the point. When anyone donates money elsewhere, it’s still real money leaving their bank account and entering someone else’s.

        They didn’t simply create a commercial concerning currently hot social issues without also backing it up with money out of their pocket.

        1. bottomlesscoffee007

          Come on Heather, don’t be so gullible, you’re smarter than this.

          Money out of their pocket which goes directly against their profits, which means they are taxed at a lower rate, which means they pay less in taxes and which means they will recoup that same money tax free.

          A tax free donation.

          At the same time, what will these “organizations” do with the donations? What percentage will actually filter down to “help” these so called “victims”?

          Read between the lines girl. It’s not about anything but profit.

          1. Gullible? Just because I vaguely know about the new tax laws that were recently enacted that ALL the corporations are freaking out over? You should do some homework before you judge me.

            Again, I already mentioned that I’d be interested to have some transparency on the receiver’s end as far as who they are at the very least.

            Do you think all charitable contributions are a useless waste of money that only line the pockets of the nonprofits’ administrations? Under that jaded assumption, why even bother trying to help people at all ? We’re all self-centered Americans after all…we might as well live up to our reputation.

  4. You did make me think with this post. The commercial mentioned a lot of issues that ARE controversial that I won’t comment on.

    However, the big question I suppose is – what are they selling?

    Gillette sells razors. But if you feel emotional when you’re watching this commercial, if you’re thinking about anything but facial care… if you feel sad or proud or angry, you have to ask yourself how that whole marketing process works not just for this product but others. How do these commercials work? How do they get us to part with our money by playing on our emotions in this manner? What are they selling us, besides razors?

    1. bottomlesscoffee007

      They know people are gullible and want to feel as if they are helping out.

      It’s all about profit and slide of hand.

      How come they aren’t making donations to help out with the victims of child sex abuse at the hands of the Catholic Church?

      Just sayin…

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